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6.13.2011
Ann@Work
Hello to all! My name is Katie Brodsky and I am a Graphic Designer on the amazing Ann Taylor Visual Team. When I was asked to write about what I do everyday I immediately said yes. I always wondered if anyone really knew the name and the face behind all the work that I do!
My main focus when I come to work everyday is to create and design the one the only Ann Taylor Store Set Guide. Having been a member of the team for almost 5 years this book has become my baby, growing and evolving with me each season. The Guide serves as a tool for all associates to use when setting their store with the new months delivery. Every month the book is carefully constructed with all the ingredients that make up a fantastic Ann Taylor store set. Each zone and all windows are strategically merchandised, photographed and listed in our in-house studio. An overview of how each zone should look and written details we call “Big Ideas” which tell the story behind the merchandise are incorporated. Clear photographs of each window, fixture, mannequin, and wall are shown. The guide also contains the color story, design concept, marketing and all the “how to’s” needed for the store set. All of that information is then laid out to form the store set guide. The guide is printed and sent to all stores. The store associates then use the book to translate their store into the new store set! The guide essentially gives store associates all the style and glamour they need to turn the Ann Taylor vision into a reality.
What I admire so much about my job and look forward to each day is the ability I have to work with my team and our cross functional partners within the company. I have really gotten to know and learn from so many intelligent, creative and inspiring individuals. Along the way there are always some bumps in the road. My job definitely keeps me on my toes but when it’s all said and done and the book is ready to go to print I am always amazed about how much work goes into it and all the success that comes out of it. I hope you have enjoyed reading about what I do as much as I enjoy doing it!
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5.29.2011
Butterfly In The Sky
Our visual merchandising team added hundreds of colorful paper butterflies to each of our store windows for our June collection.
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5.2.2011
Ann@Work
Hi to all of the amazingly wonderful Ann Taylor blog followers out there! My name is Richard and I serve as The Manager of Visual Merchandising for Ann Taylor. I am utterly thrilled to be sharing my story with you all in this installment of Ann@Work. When Julie, our Manager of Digital & Social Media, asked me to contribute to our blog about a typical day here at the Ann Inc. and e my role as the Visual Merchandising Manager; I was instantly stumped on how I would honestly convey to you; our loyal clients and friends, my life at Ann Taylor and why it is so special.
As the Visual Merchandising Manager, it is my primary responsibility, as well as several others I work along side, to ensure our stores “feel” compelling and connected to each of you, taking into consideration the busy fulfilling lives you all lead. As a member of the Visual Team it is my job to ask the following questions and deliver to them: What do you, our client, expect from us? How are we effectively demonstrating key seasonal trends? And, finally, what are our business objectives?
My daily life at Ann is filled with a lot of laughs, a bit of stress and the occasional impromptu 5 min dance party at my desk. You can see me working on our June “windows” here at our in office store in the above photo! I feel humbled by the opportunity I am given to do a job I love for a company that truly embodies and believes in the phrase “Chic Wholehearted Success” not only internally but through each of you: the Modern Working Women who personify our brand.
It is my hope that as a Visual Merchandiser: I am able to silently speak and inspire each of you in someway when you experience our stores… hopefully you love what you see! Like we say here at Ann: Life should be the journey and the fun, not the toil. Have fun and stay chic, y’all! -
4.11.2011
Presenting Our April Dresses
Ever wonder what goes on behind-the-scenes to help create a beautiful store? We asked our visual merchandising team to share their thoughts on how they created our spring dress section for our April collection’s 30% Off Dress Event starting today April 11th. Our Vice President of Visual Merchandising Frankie says:
“We wanted to create dress destination that focused on a multitude of silhouette and fabric options – knit, jersey and woven “blanked” by color for ease of shopping. We focused on showing how how dresses can work for every spring occasion, especially big events like Easter or Passover. Then we placed it near our sweaters to show how the perfect layering cardigan connects and anchors the bright spring color palette of ‘the shop’ to help you pick out the perfect out!”
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4.6.2011
Our April Store Inspirations
Our April collection has arrived in stores and online! We asked our visual merchandising team to share their inspiration for the look and feel of our April windows and store visuals.
“The concept for the April “Store Set” windows was Graphically Organic – creating a strong graphic composition with organic materials - flowers. Balancing femininity through the flowers with the boldness of the stripe. The colors and stripes you see in our store visually elements closely tie to the April Collection – a modern interpretation of all American dressing, navy and white stripes.
We chose garden roses and peonies and had them interpreted by a paper artist. The flowers are hand made from 3 different paper weights in a combination of matte and shiny papers in a myriad of sizes. You can see in this inspiration board that they are realized in a beautiful shade of blue.
The white rocks tie back to classic American seaside resorts and a nod to the nautical inspiration and add tension with the juxtaposition of smooth and polished hard surface against the lighteness of the paper flowers.” - Vice President of Visual Merchandising Frankie
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