• 6.13.2011

    Ann@Work
Hello to all! My name is Katie Brodsky and I am a Graphic Designer on the amazing Ann Taylor Visual Team. When I was asked to write about what I do everyday I immediately said yes.  I always wondered if anyone really knew the name and the face behind all the work that I do!
My main focus when I come to work everyday is to create and design the one the only Ann Taylor Store Set Guide. Having been a member of the team for almost 5 years this book has become my baby, growing and evolving with me each season.    The Guide serves as a tool for all associates to use when setting their store with the new months delivery. Every month the book is carefully constructed with all the ingredients that make up a fantastic Ann Taylor store set. Each zone and all windows are strategically merchandised, photographed and listed in our in-house studio. An overview of how each zone should look and written details we call “Big Ideas” which tell the story behind the merchandise are incorporated. Clear photographs of each window, fixture, mannequin, and wall are shown. The guide also contains the color story, design concept, marketing and all the “how to’s” needed for the store set.  All of that information is then laid out to form the store set guide.  The guide is printed and sent to all stores.  The store associates then use the book to translate their store into the new store set! The guide essentially gives store associates all the style and glamour they need to turn the Ann Taylor vision into a reality.  
What I admire so much about my job and look forward to each day is the ability I have to work with my team and our cross functional partners within the company. I have really gotten to know and learn from so many intelligent, creative and inspiring individuals.  Along the way there are always some bumps in the road. My job definitely keeps me on my toes but when it’s all said and done and the book is ready to go to print I am always amazed about how much work goes into it and all the success that comes out of it. 

I hope you have enjoyed reading about what I do as much as I enjoy doing it!

    Ann@Work

    Hello to all! My name is Katie Brodsky and I am a Graphic Designer on the amazing Ann Taylor Visual Team. When I was asked to write about what I do everyday I immediately said yes.  I always wondered if anyone really knew the name and the face behind all the work that I do!

    My main focus when I come to work everyday is to create and design the one the only Ann Taylor Store Set Guide. Having been a member of the team for almost 5 years this book has become my baby, growing and evolving with me each season.   The Guide serves as a tool for all associates to use when setting their store with the new months delivery. Every month the book is carefully constructed with all the ingredients that make up a fantastic Ann Taylor store set. Each zone and all windows are strategically merchandised, photographed and listed in our in-house studio. An overview of how each zone should look and written details we call “Big Ideas” which tell the story behind the merchandise are incorporated. Clear photographs of each window, fixture, mannequin, and wall are shown. The guide also contains the color story, design concept, marketing and all the “how to’s” needed for the store set. All of that information is then laid out to form the store set guide. The guide is printed and sent to all stores. The store associates then use the book to translate their store into the new store set! The guide essentially gives store associates all the style and glamour they need to turn the Ann Taylor vision into a reality.  

    What I admire so much about my job and look forward to each day is the ability I have to work with my team and our cross functional partners within the company. I have really gotten to know and learn from so many intelligent, creative and inspiring individuals.  Along the way there are always some bumps in the road. My job definitely keeps me on my toes but when it’s all said and done and the book is ready to go to print I am always amazed about how much work goes into it and all the success that comes out of it. 

I hope you have enjoyed reading about what I do as much as I enjoy doing it!

  • 12.2.2010

    Ann Taylor Aventura
Hi! Greetings from the Ann Taylor concept store team in Aventura. We blogging from sunny Miami Florida. 
We have had quite a month! We opened our new concept store in Miami in the Aventura Mall at the busiest time of the year, one week prior to Black Friday. It has been an intense few weeks but our clients our clients are very excited about our new store.
What can you expect from the new concept store in Aventura? You will experience a beautiful new interior with a boutique atmosphere.  The store is so chic, and if we may say so, the service so good that you will not leave the store without a few new Ann pieces and a whole new style.  Our in-store stylists are here to give you fashion advice to help tackle dressing from desk to dinner. We know how hard it can feel to look your best in a city as fashion forward as Miami and we are here to help with even the biggest style challenges. As you can see in this photo was taken at our grand opening event we all have very different styles and we love helping our clients discover their own looks. From left to right Elizabeth, Fredeline, Natalia and co-manager Heather are all wearing Ann Taylor in their own unique way and we are confident we can help you do the same. 
Interested in spending some time with us? We are excited to be hosting a party with Glamour Magazine this Saturday December 4th from 1-5pm. Let our stylists help you find an outfit for all of your holiday parties. Or come pick out a few “Perfect Presents” for all of the special women in your life. We will have music, hors d’oeuvres, champagne and a 30% discount during the event. 
Want to hit the town in your new Ann Taylor attire? You are in luck, Miami has some of the best dining and light life in America. Miami’s vibrant Latin culture has influenced amazing restaurants like staff favorites The Forge, Barton G and Mr. Chow’s.  Then take some time to get a cocktail at one of South Beach’s famous hotels like the newly refurbished Fountainebleau. 

    Ann Taylor Aventura

    Hi! Greetings from the Ann Taylor concept store team in Aventura. We blogging from sunny Miami Florida. 

    We have had quite a month! We opened our new concept store in Miami in the Aventura Mall at the busiest time of the year, one week prior to Black Friday. It has been an intense few weeks but our clients our clients are very excited about our new store.

    What can you expect from the new concept store in Aventura? You will experience a beautiful new interior with a boutique atmosphere.  The store is so chic, and if we may say so, the service so good that you will not leave the store without a few new Ann pieces and a whole new style.  Our in-store stylists are here to give you fashion advice to help tackle dressing from desk to dinner. We know how hard it can feel to look your best in a city as fashion forward as Miami and we are here to help with even the biggest style challenges. As you can see in this photo was taken at our grand opening event we all have very different styles and we love helping our clients discover their own looks. From left to right Elizabeth, Fredeline, Natalia and co-manager Heather are all wearing Ann Taylor in their own unique way and we are confident we can help you do the same. 

    Interested in spending some time with us? We are excited to be hosting a party with Glamour Magazine this Saturday December 4th from 1-5pm. Let our stylists help you find an outfit for all of your holiday parties. Or come pick out a few “Perfect Presents” for all of the special women in your life. We will have music, hors d’oeuvres, champagne and a 30% discount during the event. 

    Want to hit the town in your new Ann Taylor attire? You are in luck, Miami has some of the best dining and light life in America. Miami’s vibrant Latin culture has influenced amazing restaurants like staff favorites The Forge, Barton G and Mr. Chow’s.  Then take some time to get a cocktail at one of South Beach’s famous hotels like the newly refurbished Fountainebleau

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