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Presenting Our April Dresses

Ever wonder what goes on behind-the-scenes to help create a beautiful store? We asked our visual merchandising team to share their thoughts on how they created our spring dress section for our April collection’s 30% Off Dress Event starting today April 11th. Our Vice President of Visual Merchandising Frankie says: 

“We wanted to create dress destination that focused on a multitude of silhouette and fabric options – knit, jersey and woven “blanked” by color for ease of shopping. We focused on showing how how dresses can work for every spring occasion, especially big events like Easter or Passover. Then we placed it near our sweaters to show how the perfect layering cardigan connects and anchors the bright spring color palette of ‘the shop’ to help you pick out the perfect out!”

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