We believe life is one part style, one part substance. Introducing our Fall campaign with actress, businesswoman, fashion muse, mother-of-two and mentor to young women Kate Hudson.
“This campaign is my favorite so far. It’s a glimpse into my life and the full, busy lives women live every day. We are constantly striving for balance. We want to excel at our jobs, be there for our families and look and feel fabulous doing it.”
Told through the lens of fashion photographer Mikael Jansson and the real life of actress Kate Hudson, the campaign portrays the story of smart, stylish women who make things happen their way, 24/7; Women who transition with style from one moment to the next in their busy, brilliant lives, and are authentic, inspiring and generous in everything they do.
“Kate approaches her life in the same way the women at Ann Taylor do,” said Head of Design Lisa Axelson. “She has responsibilities that transcend the workplace and she gives her all every day and looks amazing every step of the way, making meaningful decisions to maintain her wonderful, whirlwind lifestyle. Being a working mother myself, I truly admire her.”
Share a moment of your busy, brilliant life with us on the social channel of your choice using #chiclifestyle. A tweet, a photo, a story, a 15 second video – do it your way.
Tweet a moment on Twitter
Create a board that represents your life on Pinterest
Capture a snapshot – or 15 seconds – of your day on Instagram