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Demi Moore for Ann Taylor

Ann Taylor announces world-renowned actress Demi Moore as the face of the the brand’s Fall 2011 advertising campaign, debuting in September magazines. Shot by famed fashion photographer Patrick Demarchelier, the Fall 2011 campaign captures the true essence of the new Ann Taylor, celebrating modern women of substance and style. Photographed atop the Rockefeller Center Gardens in New York City, the ads feature Moore wearing her favorite looks from the Fall collection, including a mix of timeless, iconic styles with the brand’s newest fall fashion pieces.

“We are thrilled to have Demi Moore as our newest face of Ann Taylor,” said Christine Beauchamp, Brand President of the Ann Taylor division of ANN INC. “Demi is a true inspiration for modern women today, managing to balance her demanding career and her family life, while doing so much to create positive change and give back. She is a wonderful role model, living an incredibly full, multi-faceted life with poise, passion, and remarkable style.”

“I am delighted to collaborate with Ann Taylor,” said Moore. “It is the quintessential American brand for modern working women, and is a company of women, for women. They really understand what women need today to be confident and successful. The new fall collection is chic, comfortable and beautiful from the inside out, and as versatile and diverse as the lives we lead.”

Since Head Designer Lisa Axelson has been at the helm of Ann Taylor’s design team, the brand has become a favorite style destination for modern American women, and continues to attract some of the world’s most celebrated style icons as its biggest fans, including Katie Holmes, Heidi Klum, Naomi Watts, Cameron Diaz, Milla Jovovich, Rachel Bilson, Jessica Biel, Halle Berry, Jessica Alba, Tina Fey, Olivia Wilde, Sofia Vergara and more.

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