Hi everyone! I’m Cara and I’m thrilled to be part of Ann Taylor’s Marketing team. My role at Ann Taylor has evolved (similar to the brand) over time. I joined Ann Taylor in 2008, during our critical re-branding phase, in a Corporate Strategy/Client Insights function. I provided insights on a strategic level and spent a lot of time listening and learning about our customers and their feedback. This role allowed me the wonderful opportunity to speak to our customers and make sure that their needs were heard. I conducted focus groups, online surveys and spent time speaking to our customers and giving them a voice at Ann Taylor!
As a result, I’ve been privileged enough to transition and manage our Customer Marketing initiatives. September marks my fourth month in this somewhat new role and each day has been more wonderful and exciting than the next. I get to work with our talented Creative team on all printed Marketing elements which encourages customers to visit our stores and shop our new collection. These elements range from our Fashion mailers to our Style Rewards Card Statement Inserts and lastly, our store handouts. Our customers are savvy and sophisticated, so my job is always challenging. I love seeing all the different elements, especially when I’m shopping at Ann Taylor and see customers bring them into stores!
This week, I worked on our upcoming Holiday season and all of our exciting gifting ideas. I already have a gift list of items all from Ann Taylor (of course!) that I want to give my loved ones!! The most difficult part of my job is waiting for all the clothes and accessories to arrive in stores – I get to see everything in advance and always have quite a long shopping list! I wear a lot of Ann as you can see from my photo I have on the Silk Blouse from our September collection and our platform pumps. I was lucky enough to attend our fabulous Fashion’s Night Out Event and buy several beautiful items for Fall. My favorite pieces for Ann Taylor’s September collection are my black Stretch Cloque Zipper jacket, the black and white silk polka dot ruched top and tiered trim ponte skirt. Now, if only the weather would cool down so I can wear them all!!!