Hello! My name is La’Zette and I am the Director of Client Experience and Store Communications for Ann Taylor. I am excited to be part of this brand during this amazing evolution. Having the best of both worlds, I work closely with the Home Office and Store Stylists to bring the brand to life for our clients.
I attend meetings with Design, Merchants, Visual and Creative to understand the upcoming collection. This will entail product presentations, key trend and fit discussions as well as see the visual and creative elements that will enhance the store environment. From there, it is my job to bring that information to the stores in a compelling, empowering and inspiring way. I do this by creating education tools such as magazines and videos to bring it to life. Educating them on the design inspiration, fit and quality of the clothing is very important and ensures that they feel confident engaging our clients. Which leads to the client experience.
Client experience the essence of who we are, and at Ann Taylor – We Are Ann. It is our goal to inspire and connect with women to put their best selves forward every day. In my role, I do that by teaching the stylists how to engage and connect with our clients. Whether it is in the welcome, while on the floor, or in the styling room, it is important for us to be there for our clients – she is a friend that we could not wait to see and don’t want to leave!!!
In addition, I manage Store Communications. I get to partner with Marketing, Visual, Operations, Human Resources, Facilities – just about everyone to provide information to the Field. We have this awesome internal system called AT Web where we are able to communicate to the stores by providing all they need to run their business efficiently every day. Also, our stylists stay connected to us by using our internal blog sharing their thoughts, ideas and concerns. This level of engagement is so important to our stylists and provides a forum for them to express themselves.
I really enjoy my job and every day presents new challenges that keep it exciting. Not to mention, I wear and LOVE the clothes myself. I remember shopping at Ann Taylor with my mother and love how it continues to be relevant for all generations and has evolved with modern women today. I look forward to the Ann Taylor of tomorrow where my three little girls will also look and feel good! Until then, I will!!